“If you want doctors to pay attention to

what you have to say, shouldn’t you
ask what they have to say?”

When you personally ask doctors, through interactions,
what they have to say about the components of your
message, many will respond and tell you.

What they say will be highly positive. 
Almost all will try the product.  Sales will grow.

When you share with all doctors what responding
doctors said about the message components, most
will be strongly influenced to try the product.  More will respond. 
Sales will grow further.  You’ll earn high ROI.

Your message
Your message is distinct. Ask how we would engage
your target doctors in a dialog about your message.

Pharma, biopharma, medical devices   
Doctors Dialog gathers and spreads broad support among medical professionals for pharma, biopharma and medical products 

Results
1. Extensive exposure and participation
2. Uncommon response quantity
3. Exceptional response quality      
4. Widespread peer influence
5. Expressed appreciation    
6. Strong sales growth  
7. High ROI

Metrics
Products promoted: 98
Dialog reach: 63%  (Exposure studies)
Response rate: 18%  (Latest 50 dialogs)
Answers per doctor: 19  
Sales: Substantial sales increases over controls (Client ROI studies)
ROI: 5.3:1  (v sales force average ROI of 1.88:1 [ACNielsen])

Skeptical?  
Test a Doctors Dialog for ROI using controls.  If dialog targets don’t deliver more sales than controls, with high ROI, we’ll refund a third of your investment.

A jargon-free, plain-speaking web site

Fall Newsletter 2011