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Mary, a product manager, had minimal sales support.
She used Doctors Dialog to fill the gap.
When the dialog was done, she told her boss:
“3,499 responders sent us high marks on our message…
and 3,114 of them said they intend to try our product with new patients!”
How Mary did it
She mailed a personal letter with an “Information Exchange” questionnaire to 17,000 target doctors. She personally asked each if they would assist her with the exchange by answering 22 questions on patients treated, symptoms, choice of meds, the importance of the product attributes, and intentions to try the product.
Good news
1,400 doctors mailed back their responses. Responders strongly supported the product and its attributes.
Nearly all said they’d try the product. Some even thanked her for asking. Sales curved upward.
“All I had to do was ask”
Buoyed by doctors’ support, she wrote again to doctors she hadn’t heard from.
1,300 more mailed back positive responses. Sales continued upward.
“Time to spread the good word”
Mary mailed another personal letter to all her target doctors. It said “Thank you” to responders,
and “Thought you’d be interested…” to the rest. With her letter was the promised summary of all the responses.
And a brief reply form with follow-up questions. More was more good news
Another 800 doctors said they’d try. Sales hit their highest levels. “Doctors did the selling for me,” she said.

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