1. Cumulative Response Reports

These regular reports show each question with its cumulative response to date.
How users leverage cumulative information:

A. Presentation to management and to associates
B. Analysis of cumulative response to various message elements.  A cumulative response threshold of 400
may be considered representative of the market .
C. Marketing research for data analysis
D. Sales aids which highlight cumulative response results for use in personal sales calls
E. Journal response ads which expand peer influence by reporting key response results,
by generating additional Dialog interactions and offering further information by mail, fax or web response

2. Individual Responder Profiles

These profiles show each individual’s response, along with cumulative response, by territory.
Profiles are disseminated to sales representatives for in-person follow-ups.

How sales representatives leverage profile information:

A. Customizing sales calls to responders' attitudes, preferences
B. Fulfilling requests for samples, information
C. Positively influencing doctors by showing colleagues' cumulative responses in support
of the message and of using the product
D. Monitoring territories and targets not called-on 
“Even my most experienced reps learned facts about their targets they did not know.”  Dialog user

3. Customized Reports and Databases

Customized reports may be generated for specific needs, such as responses by region,
by specialty, by types of questions, by no-sees, and more.
Customized databases may be produced for fulfillment of samples, information and materials. 
And, may also be produced with e-mail and fax addresses for follow-up communications by the
product team and sales reps.

4. Market Pulse Reports

These reports list individual doctors' questions and comments. 
How users leverage pulse information:
By scanning questions and comments, Dialog users can tune-in to the current needs,
wants and attitudes of the market. Doctors' questions and comments go beyond the checked responses
to questions and can reveal underlying attitudes and concerns.

5. Independent Blog

When a Dialog user's company subscribes to an independent blog for doctors,
the DoctorsDialog Information Exchange questionnaire and/or Summary of Responses can invite doctors
to visit the blog and to exchange information with other doctors independently of the DoctorsDialog exchange.