To have a doctor to get your message
and use your product...
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| 1. |
Which works better? |
A.
B. |
Telling the message to the doctor
Asking the doctor what he or she thinks about the message |
| 2. |
Which has more influence? |
A.
B. |
What you say about the product
What doctors say about the product |
| 3. |
Which produces better results? |
A.
B.
|
Advertising impressions about the product
Exchanging clinical information with the doctor on the value of using the product
and asking if the doctor will try, or recommend, the product
|
Do you know that most doctors: |
1.
2.
3.
4.
5.
6. |
Like to be asked what they think about a product message?
Respond positively when asked what they think?
Say “yes” when asked if they’ll try a product?
Follow through with what they say they will do?
Want to learn what other doctors say they think and do?
Are influenced to try a product, when they learn what other doctors say about it is highly positive? |
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